We've partnered with Summit Media to provide a FREE educational webinar series that covers EVERYTHING you ever wanted to know about Digital Marketing for Local Businesses. We invite you to tune into any and all of the six webinars happening over the course of three days: August 4th, 5th, and 6th. Check out the list of topics and schedule below, and sign up for free!
DIGITAL ADVERTISING FOR LOCAL BUSINESSES
Tuesday, August 4th at 9:00am
This seminar is for small businesses that want to learn about digital advertising options beyond Pay-Per-Click. We’ll give you an overview on a variety of products. You’ll learn about targeting strategies such as Retargeting, Behavioral Targeting, Keyword Targeting, and Artificial Intelligence and how they can be used to show your advertising to the right audience.
ADVANCED DIGITAL MARKETING TECHNIQUES & HOW TO LEARN ABOUT YOUR COMPETITORS
Tuesday, August 4th at 10:00am
Ever wonder what your competitors are doing with digital advertising? We’ll show you some ways to find out what your competitors are doing online. We will also take an in-depth look in how to use some of the more advanced digital advertising products like Native ads, Online Audio, OTT Video, Geo-Framing and Live Chat.
UNDERSTANDING FACEBOOK & INSTAGRAM POSTS, ADS, & ANALYTICS FOR YOUR BUSINESS
Wednesday, August 5th at 9:00am
Learn the tips and tricks for maximizing your Business Page. When is the best time to post? How often? How to interpret your analytics and all the Facebook and Instagram ad types and the whole suite of Facebook advertising platforms including Messenger, Facebook Audience Network and Facebook Marketplace.
GOOGLE ANALYTICS: 5 REPORTS THAT WILL TRANSFORM YOUR MARKETING DATA
Wednesday, August 5th at 10:00am
Learn how you can use the data from your Google Analytics to market and find new customers. We’ll review how to pull an audience overview report, a benchmarking report so you can see how you stack up against your competitors, a page’s report, as well as a demographics and interest report.
BUSINESS TO BUSINESS TARGETING & RECRUITING TOOLS
Thursday, August 6th at 9:00am
Trying to reach other businesses to use your products and services? Did you know you can target your ad to people with a specific job title or at a specific business? Got a job to fill? Learn about proven techniques to reach these types of audiences with digital advertising. We'll cover Native Ads, Facebook job postings, Mobile Conquesting, Behavioral Targeting, Keyword Targeting, and more!
AMAZON AD TARGETING FOR BUSINESSES
Thursday, August 6th at 10:00am
What? Is that possible? It it economical? Yes, even if you don't sell your products or services on Amazon, we are able to place your display or video ads on Amazon.com, Amazon owned properties like Fire TV, and on thousands of apps and websites Amazon has partnered with; all using the amazing Amazon targeting data is has about its users. Learn how we can reach your prospective customers by targeting ads to what people search, view, or purchase.